Modern Essentials

There is no one size fits all approach to optimizing your online presence, however there are modern Essentials to representing your practice well, which will enable you to significantly reach more patients, while also distinguishing you from other providers within your specialty

Social Media

Social Media has grown in its importance becoming a critical factor for SEO as well as patient outreach and practice
visibility.

Teach It: Specialty – specific training on how to engage your patient audience and optimize each platform to attract your targeted patient demographics

 

Drive It: Complete and ongoing social media setup and optimization

 

Own It: Complete and ongoing social media setup and optimization including targeted video campaigns
Profile Management

Quite possibly the single most important piece to establishing a successful online presence is data accuracy – Can potential patients find you?

Teach It: Current profile analysis and importance of optimization. Training on profile management.

 

Drive It: Ongoing full optimization & sync of 65 different profiles that represent your practice.

 

Own It: Ongoing full optimization & sync of 65 different profiles that represent your practice.
Website

The ultimate hit or miss opportunity to convert new patients to your practice. Do you know how your current site is performing and converting?

Teach It: Performance metrics and analysis of current website with insight for optimization.

 

Drive It: Performance metrics and analysis of current website with insight for optimization

 

Own It: Industry-leading optimized, custom website built uniquely for you with ongoing updates, oversight and support.
Reputation Management

This influences patient decisions and it impacts how well you rank in local search. A strategic approach to reputation management has an enormous impact on practice success.

Teach It: Current reputation and review analysis with practice specific training on how to drive and optimize positive reviews to impact patient acquisition and SEO.

 

Drive It: Complete and ongoing oversight of reputation management with custom tools to drive positive reviews to targeted profiles.

 

Own It: Complete and ongoing oversight of reputation management with custom tools to drive positive reviews to targeted profiles.
Photo & Video Content

YouTube is the second largest search engine only behind Google. Are you using this tool effectively to promote
your practice?

Teach It: Analysis of current photo and video content and training on how to use these tools for SEO and patient acquisition.

 

Drive It: Analysis of current photo and video content and ongoing training on how to use these tools for SEO and patient acquisition.

 

Own It: Professional staff headshots, professional practice photos and professional video introduction to practice are all provided with Own it.
Ongoing Education

Modern Practice Consulting LOVES education and stays on top of all the modern trends that take place in our space. Let us know if you’d like to be part of our monthly, Modern Memo.

Teach It: Subscription to Modern Memo

 

Drive It: Subscription to Modern Memo with open door policy and ongoing technology and industry updates.

 

Own It: Subscription to Modern Memo with open door policy and ongoing technology and industry updates.

Visit our Plans page to see which combination of modern essentials fits your practice.

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